Certified Digital Marketing Professional Course
( 4 Course in One ) + ( 40 Module ) + ( 15 Certifications )
Module 1 - Digital Marketing Introduction
- Intro To Digital Marketing
- Modules Of Digital Marketing
- Why Digital Marketing Buzz
- Opportunities In India & Growth Projection
Module 2 - Basic Terminology of Digital Marketing
- What Is Keyword
- Types Of Keywords
- What Is Website
- Types of Websites
- Nomenclature of Digital Marketing – Snippets, SERP, Key Metrics DA, PA, LP etc.
Module 3 – Internet Framework
- What Is A Domain
- Types Of Domains
- Historical Importance Of Domains
- Existing Domain Name Usage Scenario
- Domain Name Server
- What is Hosting Space
- Types of Hosting Spaces
- What Is an IP address?
Module 4 - Graphic Designing
- Impact Of Graphics In Digital World
- Understanding The Working Of Canva
- Logo Design
- Assignments On Canva
- Creating Various Graphic Designs For Various Digital Platforms
- Basic Photoshop
Module 5 – Web Design & Development
- Purchasing a domain
- Content Management System ( CMS )
- Basics of Website Building
- Online themes, plugins and Widgets
- WordPress Templates
- Plugins Setup
- Page Setup
- UI Enhancement Using Elementor
- Additional CSS
- Creating posts and pages
- Formatting text
- Publishing and scheduling posts
- Adding images, audio, and video
- Bulk editing posts and pages
- Customizing themes and menus
- Using widgets
- Extending WordPress with plugins
- Editing user profiles
- Configuring settings
- Getting new readers
- Keeping WordPress up to date and secure
- Managed Word Press
Module 6 - Content Development & Planning
- Basic Guidelines Of Article Writing
- Difference Between Article Writing & Website Content Writing
- Assignments On Article Writing
- Basics of Search Engine Optimization (SEO)
- Content Planning (Writing Skills)
- Content Writing (Development)
Module 7 - Introduction to SEO
- What is a Search Engine?
- How does Search Engine work?
- SERP Exploration
- Algorithms for Search Engine
- Introduction to basic Ranking Factors
Module 8 - keyword research and strategy
- Introduction to Keywords
- Importance of Keywords
- Types of Keywords
- Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.
- Best practices to shortlist keywords based on Business Objective
- What is keyword Research?
- Guidelines Of Parameter Selection Of Keyword Research
- Tools for Keyword Research
Module 9 - Content Development & Planning
- Basic Guidelines Of Article Writing
- Difference Between Article Writing & Website Content Writing
- Assignments On Article Writing
- Basics of SEO content writing
- Content Planning (Writing Skills)
- Content Writing (Development)
Module 10 - SEO On-page
- Meta Tags
- URL Optimization
- Website Content
- Image Optimization / Alt Tag
- Heading Tags
- Social Media
- Anchor Tags
- On Page SEO {Snippets}
- What do you mean Snippet
- Types of Snippets
- Optimizing your Snippets to get more Traffic to your website
- Heat Maps
- A/B Testing
Module 11 - Search Engine Visibility & Analysis
- What is a Sitemap?
- Types of Sitemaps
- .xml Sitemap
- HTML Sitemap
- Generating Sitemap
- Submissions of Sitemap to Webmaster
- What is Google Search Console?
- Importance of Search Console
- Analyzing the Website data
- Link to Google Analytics
- Google Tag manager
Module 12 - SEO Content Writing
- Writing Content as per SEO
- Optimizing content for SEO
- SEO Content Penalties
- How to Recover if site got penalized
- Duplicate Content ( cause & solution )
Module 13 – Website Optimization & Technical SEO
- Understanding website optimization
- Measuring performance
- Optimizing images
- Optimizing code
- Minifying HTML, CSS, and JavaScript
- Compressing data with GZIP
- Optimizing file caching & Leveraging CDNs
- Usability
- Backend Optimization
- Speed Optimization
- Creating Responsive apps & websites
Module 14 - Local SEO / Local Listing Technique
- What is Local SEO
- Importance of Local SEO
- Listing the business on Search Engines
- Creation of Business Listing on Google
- Importance of NAP ( Name, Address , phone number )
- Building the backlinks to the listed business on Google
- Google My Business Page Creation
Module 15 - Off-Page SEO
- What is Link Building?
- Why is Link Building important?
- Types of Link Building
- Reasons of Analyzing a Competitor in Digital Marketing
- Extracting the Competitor backlinks
- Backlink submissions using Competitor links
- Link building matrices
- DA – PA
- Testimonial submissions
- Guest posting
- Blog commenting
- Directory submission
- Image submission
- Profile submission
- Infographic submission
- Q&A submission
- PDF submission
- Video submission
- RSS submission
- Forum submission
- Wikipedia submission
- Event submission
- Blogger
- Local listing
- Coupons websites
- Job posting
- Review website
- Social bookmarking
- Web 2.0
- Press Release
- Broken link building
Module 16 - Advanced SEO
- What is Internal Linking
- Power of Internal Linking
- What do you mean by Schema on Google?
- Schema Setup for Google Snippets
- Validating the Snippet code on Google Publishers tool
Module 17 - Intro to SEM (Search Engine Marketing)
- What is Search Engine Marketing
- Difference between SEM & SEO
- Platforms Of SEM
- Why SEM Is Important For Running A Business
- Role Of User Intent In Paid Marketing
Module 18 - Intro to Google Ads
- Types Of Google Ads
- Google ads glossary
- Use Cases Of Each Type
- Which Mode Of Google Ads Is the Best for Businesses
- Conversion Tracking Code Setup
Module 19 - Search Ads
- Campaign Setup Basics
- Location Targeting
- Ad Groups and Its importance In A Campaign
- Extensions
- Match Types
- Bidding Strategies
- Analyzing Search Terms
- Ad Preview & Diagnosis
- Negative Keywords
- Demographics Adjustment
- Extensions
- Adjusting Locations
- Advanced Bidding Adjustments
- Live
Search Ads - Optimization
- Best Practices Of Writing Ads
- Effect Of Relevant Keywords On CPC
- Dynamic Keyword Insertion
Search Ads - Advanced Technique
- Conversion Tracking Code Setup
- Audience Creation
- Remarketing List Setup
- Custom URL Parameters
- Policy Manager & Billing Settings
Module 20 - Display Ads
- Creation of Smart Display Campaign
- Creation of Standard Display Campaign
- Creation of Gmail Campaign
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting [ demographic, in-market, affinity, remarketing ]
- Keyword Targeting
- Topic Targeting
- Placement Targeting
- Creation of responsive Ad Copy
- Headline & Description Copywriting
- Use of CTA Buttons
- Use of custom Colors
- Optimizing Landing Page
Module 21 - Video Ads
- Creation of In-stream Skippable Ads
- Creation of Video Discovery Ads
- Creation of Bumper Ads
- Creation of non-skippable instream Ads
- Creation of Outstream Ads
Video Ads- Optimization
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting [ demographic, in-market, affinity ]
- Keyword Targeting
- Topic Targeting
- Placement Targeting
- Frequency Capping Setup
- Conversion Tracking Code Setup
- Remarketing Audience Setup
Module 22 - Social Media
- What is Social Media?
- History of Social Media
- Importance of social media
- Marketing Opportunities through social media
- Various types of Advertising through Social Media{ Platforms }
Module 23 - Social Media Marketing
- Fundamentals of Social Media Marketing
- Nature of each Social Media Platform and audience characteristics
- Resources and efforts needed by a company
- When should you outsource
- How to measure Social Media Marketing ROI
- Social Media marketing tools
- Campaign Management
- Inventory Management
- Social Media Marketing Execution Strategy
- Social Media Marketing Execution needs
- Top Social media tools
Module 24 - Facebook
- Why Facebook is Important for Marketing?
- Various Account Levels in Facebook
- Page
- Group
- Profile
- Creating a Facebook Page
- Optimization of Facebook Page
- Facebook Page Insights
- Facebook Post
- Best practices of Posting
- Setting auto-responses in the Inbox section
- Chatbot integration in Facebook messenger
- Live: Creation Of a Facebook Page & Getting Insights from the Page posts.
Module 25 – Facebook Ads
- Types of campaign
- Campaign planning
- Creating a Facebook Ad campaign
- Remarketing campaigns on Facebook
- Facebook Ad and different campaigns
- Choosing the correct marketing objective for a campaign
- Traffic campaign on Facebook
- Leads campaign on Facebook
- Conversion campaign on Facebook
- FB pixel
- Remarketing Campaigns
- Case study
Module 26 - Instagram
- Introduction to Instagram
- Why Instagram Is Important for Marketing?
- Difference between personal & professional account.
- Creating a Instagram Account ( Business )
- Optimization of Instagram Account
- Instagram Account Insights
- Various Content Ideas for Daily Postings
- Best practices of organic Instagram promotions
Module 27 - LinkedIn
- Introduction to LinkedIn
- Why LinkedIn is Important for Marketing?
- Various Account Levels in LinkedIn
- Profile
- Group
- Page
- Creating a Business Page on LinkedIn
- Optimization of LinkedIn Page
- LinkedIn Page Insights
- Post on LinkedIn
- Difference between paid and organic promotions
.
Module 28 – LinkedIn Ads
- LinkedIn Ad Account
- Types of LinkedIn Campaign
- Installation of LinkedIn Pixel Code into the Website
- LinkedIn ad traffic campaign
- LinkedIn lead ads campaign
- LinkedIn website conversion campaign
- Remarketing With LinkedIn for the Potential Audience
- Campaign performance
Module 29 – Twitter & Twitter Ads
- Why Twitter Is Important for Marketing?
- Creating a Twitter Account ( Business )
- Optimization of Twitter Account
- Twitter Account Insights
- Marketing Ways on Twitter Platform
- Setting Up a Twitter Campaign
- Various Marketing Goals To the Successful Business
- Targeting the Specific Audience on Twitter Platform
- Installation of Twitter Pixel Code into the Website
- Remarketing With Twitter for the Potential Audience
- Getting the Insights from the Campaigns.
Module 30 - Quora
- Why Quora Is Important for Marketing?
- Creating a Quora Account
- Optimizing the Quora Profile
- Quora Account Insights
Module 31 - Fundamentals of YouTube Pages And Best Practices
- How to Upload a video on YouTube Channel
- Checklist for Uploading a Video
- Various Tools For Extracting the Video Tags of Competitors Videos
- Customization of YouTube wall & Channel
- Best Practices to get more Viewers and Subscribers
- Creation of Playlists and placing them on the YouTube Wall
- Unlocking the Various Features of YouTube for the Channel Created
Module 32 - YouTube Analytics & Monetization
- Tracking the Performance of your YouTube Channel
- Various Factors to improve the quality of videos using the Insights of Channel
- Understanding the Sources for the videos to target your audience
- How we can earn money using YouTube?
- Monetization
- What is the Eligibility Criteria for Earning Money on YouTube?
- Becoming a Partner for YouTube in Order to Monetize
- Creation of Adsense Account
- Linking the YouTube Channel with Adsense Account
Module 33 - Email Marketing
- Importance of Email Marketing
- Organizing Mailing List
- How to Avoid Spam & being Blacklisted
- A/B Testing
- Automation of Emails
- Types Of Email Campaigns
- How to engage New Users
- Email marketing tools & metrics
Module 34 – Blogging
- Introduction to Blogging
- Choosing blogging platform
- com as a blogging platform – its pros and cons
- Setting up WordPress.com account and buying of domain
- Creation of WordPress Post
- 5 Step plan to succeed in blogging
- Role of analytics in blogging
- com analytics
- Self-hosted WordPress Blog on your domain
- Blogging best practices
- Benefits of self hosted WordPress blog
- Google Analytics
- Blogging best practices
Module 35 – eCommerce Marketing
- Introduction to eCommerce Marketing
- Platforms to develop eCommerce Site
- 7 steps to start an eCommerce site.
- Introduction to Shopify
- Setting up a Shopify account
- Adding products to Shopify & create categories
- Setting up themes to the Shopify account
- Shopify Payment Gateway Integration
- eCommerce best practices
- Introduction to WooCommerce
- Adding products on WooCommerce & create categories
- Setting up theme to the WooCommerce account & create homepage
- eCommerce Analytics
- Marketing Automation using Zapier
Module 36 - Affiliate Marketing
- What is Affiliate Marketing?
- Benefits of Affiliate Marketing
- Amazon Affiliate Program
- Amazon Affiliate Program Account setup and integration with the site
- Various types of Affiliate Programs
- Choosing right Affiliate Network
- Affiliate marketing monetization
- How Affiliate Marketing Tracking works
- How to find Affiliate Marketing services / products to promote
- What are Affiliate Networks
- Affiliate Marketing Tools & Plugins
- Affiliate Marketing Bidding Strategies
- Affiliate Marketing Tips to increase earnings
Module 37 – Google Adsense
- Explaining Google Adsense
- Setting up Google Adsense account and integration with the website
- Best practices for maximum returns
Module 38 – Influencer Marketing
- Introduction to Influencer Marketing
- Case Study
- Best Practices
- Business benefit from influencers
- Best platforms for starting influencer marketing
Module 39 – Extra Advance DM topics
- Online Reputation Management
- Google chrome extensions
- Advanced tools and its uses
Module 40 – Freelancing
- How to grab a freelancing project?
- Freelancing Websites lists
- Registration
Module 41 – Resume Building & Interview Preparation
- Mock Interview sessions
- Resume Building
- Building a strong LinkedIn profile
- Recap 60