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Course Syllabus

  • Home
  • Course Syllabus

Certified Digital Marketing Professional Course
( 4 Course in One ) + ( 40 Module ) + ( 15 Certifications )

Module 1 - Digital Marketing Introduction

  • Intro To Digital Marketing
  • Modules Of Digital Marketing
  • Why Digital Marketing Buzz
  • Opportunities In India & Growth Projection

Module 2 - Basic Terminology of Digital Marketing

  • What Is Keyword
  • Types Of Keywords
  • What Is Website
  • Types of Websites
  • Nomenclature of Digital Marketing – Snippets, SERP, Key Metrics DA, PA, LP etc.

Module 3 – Internet Framework

  • What Is A Domain
  • Types Of Domains
  • Historical Importance Of Domains
  • Existing Domain Name Usage Scenario
  • Domain Name Server
  • What is Hosting Space
  • Types of Hosting Spaces
  • What Is an IP address?

Module 4 - Graphic Designing

  • Impact Of Graphics In Digital World
  • Understanding The Working Of Canva
  • Logo Design
  •  Assignments On Canva
  • Creating Various Graphic Designs For Various Digital Platforms
  • Basic Photoshop

Module 5 – Web Design & Development

  • Purchasing a domain
  • Content Management System ( CMS )
  • Basics of Website Building
  • Online themes, plugins and Widgets
  • WordPress Templates
  • Plugins Setup
  • Page Setup
  • UI Enhancement Using Elementor
  • Additional CSS
  • Creating posts and pages
  • Formatting text
  • Publishing and scheduling posts
  • Adding images, audio, and video
  • Bulk editing posts and pages
  • Customizing themes and menus
  • Using widgets
  • Extending WordPress with plugins
  • Editing user profiles
  • Configuring settings
  • Getting new readers
  • Keeping WordPress up to date and secure
  • Managed Word Press

Module 6 - Content Development & Planning

  • Basic Guidelines Of Article Writing
  • Difference Between Article Writing & Website Content Writing
  • Assignments On Article Writing
  • Basics of Search Engine Optimization (SEO)
  • Content Planning (Writing Skills)

 

  • Content Writing (Development)

Module 7 - Introduction to SEO

  • What is a Search Engine?
  • How does Search Engine work?
  • SERP Exploration
  • Algorithms for Search Engine
  • Introduction to basic Ranking Factors

Module 8 - keyword research and strategy

  • Introduction to Keywords
  • Importance of Keywords
  • Types of Keywords
  • Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.
  • Best practices to shortlist keywords based on Business Objective
  • What is keyword Research?
  • Guidelines Of Parameter Selection Of Keyword Research
  • Tools for Keyword Research

Module 9 - Content Development & Planning

  • Basic Guidelines Of Article Writing
  • Difference Between Article Writing & Website Content Writing
  • Assignments On Article Writing
  • Basics of SEO content writing
  • Content Planning (Writing Skills)

 

  • Content Writing (Development)

Module 10 - SEO On-page

  • Meta Tags
  • URL Optimization
  • Website Content
  • Image Optimization / Alt Tag
  • Heading Tags
  • Social Media
  • Anchor Tags
  • On Page SEO {Snippets}
  • What do you mean Snippet
  • Types of Snippets
  • Optimizing your Snippets to get more Traffic to your website
  • Heat Maps
  • A/B Testing

Module 11 - Search Engine Visibility & Analysis

  • What is a Sitemap?
  • Types of Sitemaps
    • .xml Sitemap
    • HTML Sitemap
  • Generating Sitemap
  • Submissions of Sitemap to Webmaster
  • What is Google Search Console?
  • Importance of Search Console
  • Analyzing the Website data
  • Link to Google Analytics
  • Google Tag manager

Module 12 - SEO Content Writing

  • Writing Content as per SEO
  • Optimizing content for SEO
  • SEO Content Penalties
  • How to Recover if site got penalized
  • Duplicate Content ( cause & solution )

Module 13 – Website Optimization & Technical SEO

  • Understanding website optimization
  • Measuring performance
  • Optimizing images
  • Optimizing code
  • Minifying HTML, CSS, and JavaScript
  • Compressing data with GZIP
  • Optimizing file caching & Leveraging CDNs
  • Usability
  • Backend Optimization
  • Speed Optimization
  • Creating Responsive apps & websites

Module 14 - Local SEO / Local Listing Technique

  • What is Local SEO
  • Importance of Local SEO
  • Listing the business on Search Engines
  • Creation of Business Listing on Google
  • Importance of NAP ( Name, Address , phone number )
  • Building the backlinks to the listed business on Google
  • Google My Business Page Creation

Module 15 - Off-Page SEO

  • What is Link Building?
  • Why is Link Building important?
  • Types of Link Building
  • Reasons of Analyzing a Competitor in Digital Marketing
  • Extracting the Competitor backlinks
  • Backlink submissions using Competitor links
  • Link building matrices
  • DA – PA
  • Testimonial submissions
  • Guest posting
  • Blog commenting
  • Directory submission
  • Image submission
  • Profile submission
  • Infographic submission
  • Q&A submission
  • PDF submission
  • Video submission
  • RSS submission
  • Forum submission
  • Wikipedia submission
  • Event submission
  • Blogger
  • Local listing
  • Coupons websites
  • Job posting
  • Review website
  • Social bookmarking
  • Web 2.0
  • Press Release
  • Broken link building

Module 16 - Advanced SEO

  • What is Internal Linking
  • Power of Internal Linking
  • What do you mean by Schema on Google?
  • Schema Setup for Google Snippets
  • Validating the Snippet code on Google Publishers tool

Module 17 - Intro to SEM (Search Engine Marketing)

  • What is Search Engine Marketing
  • Difference between SEM & SEO
  • Platforms Of SEM
  • Why SEM Is Important For Running A Business
  • Role Of User Intent In Paid Marketing

Module 18 - Intro to Google Ads

  • Types Of Google Ads
  • Google ads glossary
  • Use Cases Of Each Type
  • Which Mode Of Google Ads Is the Best for Businesses
  • Conversion Tracking Code Setup

Module 19 - Search Ads

  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and Its importance In A Campaign
  • Extensions
  • Match Types
  • Bidding Strategies
  • Analyzing Search Terms
  • Ad Preview & Diagnosis
  • Negative Keywords
  • Demographics Adjustment
  • Extensions
  • Adjusting Locations
  • Advanced Bidding Adjustments
  • Live

Search Ads - Optimization

  • Best Practices Of Writing Ads
  • Effect Of Relevant Keywords On CPC
  • Dynamic Keyword Insertion

Search Ads - Advanced Technique

  • Conversion Tracking Code Setup
  • Audience Creation
  • Remarketing List Setup
  • Custom URL Parameters
  • Policy Manager & Billing Settings

Module 20 - Display Ads

  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity, remarketing ]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Use of custom Colors
  • Optimizing Landing Page

Module 21 - Video Ads

  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Outstream Ads

Video Ads- Optimization

  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity ]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup

Module 22 - Social Media

  • What is Social Media?
  • History of Social Media
  • Importance of social media
  • Marketing Opportunities through social media
  • Various types of Advertising through Social Media{ Platforms }

Module 23 - Social Media Marketing

  • Fundamentals of Social Media Marketing
  • Nature of each Social Media Platform and audience characteristics
  • Resources and efforts needed by a company
  • When should you outsource
  • How to measure Social Media Marketing ROI
  • Social Media marketing tools
  • Campaign Management
  • Inventory Management
  • Social Media Marketing Execution Strategy
  • Social Media Marketing Execution needs
  • Top Social media tools

Module 24 - Facebook

  • Why Facebook is Important for Marketing?
  • Various Account Levels in Facebook
    • Page
    • Group
    • Profile
  • Creating a Facebook Page
  • Optimization of Facebook Page
  • Facebook Page Insights
  • Facebook Post
  • Best practices of Posting
  • Setting auto-responses in the Inbox section
  • Chatbot integration in Facebook messenger
  • Live: Creation Of a Facebook Page & Getting Insights from the Page posts.

Module 25 – Facebook Ads

  • Types of campaign
  • Campaign planning
  • Creating a Facebook Ad campaign
  • Remarketing campaigns on Facebook
  • Facebook Ad and different campaigns
  • Choosing the correct marketing objective for a campaign
  • Traffic campaign on Facebook
  • Leads campaign on Facebook
  • Conversion campaign on Facebook
  • FB pixel
  • Remarketing Campaigns
  • Case study

Module 26 - Instagram

  • Introduction to Instagram
  • Why Instagram Is Important for Marketing?
  • Difference between personal & professional account.
  • Creating a Instagram Account ( Business )
  • Optimization of Instagram Account
  • Instagram Account Insights
  • Various Content Ideas for Daily Postings
  • Best practices of organic Instagram promotions

Module 27 - LinkedIn

  • Introduction to LinkedIn
  • Why LinkedIn is Important for Marketing?
  • Various Account Levels in LinkedIn
    • Profile
    • Group
    • Page
  • Creating a Business Page on LinkedIn
  • Optimization of LinkedIn Page
  • LinkedIn Page Insights
  • Post on LinkedIn
  • Difference between paid and organic promotions

.

Module 28 – LinkedIn Ads

  • LinkedIn Ad Account
  • Types of LinkedIn Campaign
  • Installation of LinkedIn Pixel Code into the Website
  • LinkedIn ad traffic campaign
  • LinkedIn lead ads campaign
  • LinkedIn website conversion campaign
  • Remarketing With LinkedIn for the Potential Audience
  • Campaign performance

Module 29 – Twitter & Twitter Ads

  • Why Twitter Is Important for Marketing?
  • Creating a Twitter Account ( Business )
  • Optimization of Twitter Account
  • Twitter Account Insights
  • Marketing Ways on Twitter Platform
  • Setting Up a Twitter Campaign
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on Twitter Platform
  • Installation of Twitter Pixel Code into the Website
  • Remarketing With Twitter for the Potential Audience
  • Getting the Insights from the Campaigns.

Module 30 - Quora

  • Why Quora Is Important for Marketing?
  • Creating a Quora Account
  • Optimizing the Quora Profile
  • Quora Account Insights

Module 31 - Fundamentals of YouTube Pages And Best Practices

  • How to Upload a video on YouTube Channel
  • Checklist for Uploading a Video
  • Various Tools For Extracting the Video Tags of Competitors Videos
  • Customization of YouTube wall & Channel
  • Best Practices to get more Viewers and Subscribers
  • Creation of Playlists and placing them on the YouTube Wall
  • Unlocking the Various Features of YouTube for the Channel Created

Module 32 - YouTube Analytics & Monetization

  • Tracking the Performance of your YouTube Channel
  • Various Factors to improve the quality of videos using the Insights of Channel
  • Understanding the Sources for the videos to target your audience
  • How we can earn money using YouTube?
  • Monetization
  • What is the Eligibility Criteria for Earning Money on YouTube?
  • Becoming a Partner for YouTube in Order to Monetize
  • Creation of Adsense Account
  • Linking the YouTube Channel with Adsense Account

Module 33 - Email Marketing

  • Importance of Email Marketing
  • Organizing Mailing List
  • How to Avoid Spam & being Blacklisted
  • A/B Testing
  • Automation of Emails
  • Types Of Email Campaigns
  • How to engage New Users
  • Email marketing tools & metrics

Module 34 – Blogging

  • Introduction to Blogging
  • Choosing blogging platform
  • com as a blogging platform – its pros and cons
  • Setting up WordPress.com account and buying of domain
  • Creation of WordPress Post
  • 5 Step plan to succeed in blogging
  • Role of analytics in blogging
  • com analytics
  • Self-hosted WordPress Blog on your domain
  • Blogging best practices
  • Benefits of self hosted WordPress blog
  • Google Analytics
  • Blogging best practices

Module 35 – eCommerce Marketing

  • Introduction to eCommerce Marketing
  • Platforms to develop eCommerce Site
  • 7 steps to start an eCommerce site.
  • Introduction to Shopify
  • Setting up a Shopify account
  • Adding products to Shopify & create categories
  • Setting up themes to the Shopify account
  • Shopify Payment Gateway Integration
  • eCommerce best practices
  • Introduction to WooCommerce
  • Adding products on WooCommerce & create categories
  • Setting up theme to the WooCommerce account & create homepage
  • eCommerce Analytics
  • Marketing Automation using Zapier

Module 36 - Affiliate Marketing

  • What is Affiliate Marketing?
  • Benefits of Affiliate Marketing
  • Amazon Affiliate Program
  • Amazon Affiliate Program Account setup and integration with the site
  • Various types of Affiliate Programs
  • Choosing right Affiliate Network
  • Affiliate marketing monetization
  • How Affiliate Marketing Tracking works
  • How to find Affiliate Marketing services / products to promote
  • What are Affiliate Networks
  • Affiliate Marketing Tools & Plugins
  • Affiliate Marketing Bidding Strategies
  • Affiliate Marketing Tips to increase earnings

Module 37 – Google Adsense

  • Explaining Google Adsense
  • Setting up Google Adsense account and integration with the website
  • Best practices for maximum returns

Module 38 – Influencer Marketing

  • Introduction to Influencer Marketing
  • Case Study
  • Best Practices
  • Business benefit from influencers
  • Best platforms for starting influencer marketing

Module 39 – Extra Advance DM topics

  • Online Reputation Management
  • Google chrome extensions
  • Advanced tools and its uses

Module 40 – Freelancing

  • How to grab a freelancing project?
  • Freelancing Websites lists
  • Registration

Module 41 – Resume Building & Interview Preparation

  • Mock Interview sessions
  • Resume Building
  • Building a strong LinkedIn profile
  • Recap 60

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